ONA isn’t your average agency.

A woman with long blonde hair, wearing a white T-shirt with the phrase 'SAXY AND INDEPENDENT' written on it, smiling and standing against a plain white background.
Minimalist indoor scene with a small wooden stool, a metal table with a sheet of paper on top, a camera, a white paper cup, and artist's rolls of paper or fabric in neutral tones against a plain light wall.

We’re the no-fluff, cut-the-middle-man, keep-it-real kind of crew.

  • At ONA, we believe marketing should feel like a mirror—not a mask. We help brands stay true to who they are while pushing them to evolve in ways that actually work. For us, authenticity isn’t just a buzzword—it’s the foundation for everything we build.

    We’re not just a team you outsource to—we’re your partners in the room, in the text thread, and in the trenches. We care about your brand like it’s our own. Because we know you’re not just building a brand or launching a campaign. You’re creating something meaningful. Maybe even legendary. And we want to be riding that wave with you.

    We’re here to help you make the big decisions. To cut through the fluff. To challenge what’s been done before—and replace it with what actually moves the needle. Whether you're a one-person powerhouse or a global name, you get our full attention and our realest perspective.

  • Nicole Alex is the brains (and guts) behind ONA. After a decade in big ad agencies, she walked away from the red tape, layered approvals, and templated ideas to build something more real. What started as freelance gigs turned into a full-blown marketing collective—one built on instinct, experience, and the belief that brands deserve better.

    Nicole is a strategist, a director, and a creative problem-solver who’s worked with everyone from legacy giants to indie start-ups—Nike, Kiehl’s, Microsoft, OLLY, Grindr, and more. She moves fast, thinks big, and always shows up with ideas that push brands forward without losing their soul.

    She doesn’t care about being the loudest voice in the room—she cares about being the one who helps you say something worth hearing.

    ONA is Nicole’s name on the door, but it’s not just about her. It’s about building something different. Smarter. More human. And a little more fun.

  • We’re not here to slow you down—we’re here to make your vision sharper, your brand stronger, and your marketing smarter. Our process is collaborative, customizable, and built to get things moving. Here’s how we do it:

    01. Listen First
    We start by getting into your world—your goals, your pain points, your dream outcomes. No assumptions, no templates. Just real curiosity and sharp questions.

    02. Find the Spark
    We dig into the data, the trends, and the culture to find the insight that actually matters. This is where strategy meets story—and where we start building your edge.

    03. Build with Intention
    Whether it’s a full campaign, a social strategy, or a one-off project, we build what you actually need. No fluff. Just work that works.

    04. Launch and Learn
    We don’t hit “post” and walk away. We’re in it with you—tracking performance, managing engagement, and adjusting as we go. Because good marketing evolves.

    05. Keep it Real
    You’ll always know what we’re doing, why we’re doing it, and how it’s performing. We’re your partner—not just another line item.

Work with Us

  • "Nicole brings an unaparalleled passion to any project she's on. Paired with her incredible smarts, solutions first orientation, and operational excellence - she drives significant business impact at all levels every single day."

    Steven Lai, SVP Influencer Orchestration Network

  • "Nicole is an insight-driven marketer who knows how to roll up her sleeves and get things done. I admire her clear communication style, proactive planning and detail-oriented execution for our business."

    Lance Trueb, Microsoft

  • "Nicole brings a deeply human element to everything she sets her sights on. I have not worked with (or met) someone who is such equal parts pleasure and purpose, responsibility and results."

    Alexa Ronning, Brand Strategist

  • "Nicole is a force when it comes to 360 marketing plans - she knows the tips, tricks, ins and outs of what makes a campaign successful. Her skills go beyond a full-fledged marketing campaign too, as she is an incredible listener."

    Caroline Kenney, Advertising Sr. Account Executive

  • “Working with Nicole and Anika on the 2025 Pasadena Showcase House was a wonderful experience. This social team managed our Instagram with such creativity and care—crafting engaging captions, scheduling posts seamlessly, and engaging with our community. Under their management, our page saw incredible growth in followers, reach, and engagement.”

    - Garrett Collins, Public Relations & Marketing Chair, Pasadena Showcase House for the Arts